Examining the Relationships Among Perceived Quality, Perceived Value, Customer Satisfaction, and Behavioral Intention in Turkish Fitness Centers

Abstract The purpose of this study is to analyze the relationships among perceived quality, value, customer satisfaction, and behavioral intention in Turkish fitness centers. data were collected from 305 customers (149 women 156 men) using quantitative method a questionnaire. main procedure was conceptualize clubs’ value as multidimensional construct four dimensions. Through comprehensive review literature, questionnaire developed measure behavioural intention, which took into consideration unique characteristics After examining measurement properties by conducting confirmatory factor analysis structural equation model analysis, results revealed positive intention. findings showed that quality positively related social functional emotional economic value. Likewise, not satisfaction. Finally, satisfaction intentions. implication for management significant it shows important different dimensions Therefore, sports managers must work on processes achieve its consequences, such or This chain perceptions improves consumer loyalty.